Server-Side Tracking Vs. Pixel Tracking - Which is Better?
Tracking conversions across numerous systems is an everyday struggle for eCommerce marketing experts. As personal privacy guidelines get more stringent and web browsers limit tracking abilities, precise information comes to be tougher to record.
Pixels are very easy to set up, but can be blocked by ad blockers and personal privacy devices. That's why marketers are turning to server-side tracking services like Meta's Conversion API.
Benefits of S2S Tracking
Server-side monitoring (S2S Tracking) is an information collection approach that takes the worry of collecting and processing user info off the client's web browser. This causes far better efficiency, improved user experience, and the ability to adhere to data privacy policies.
By packing a monitoring manuscript straight on the web server, S2S tracks communications without relying upon third-party cookie or pixel tags. This makes it much less at risk to inaccuracies due to browser restrictions and ad blockers and provides much more control over what data is shared with each vendor.
It also enables companies to categorize data characteristics based on purpose and legal grounds, which makes it easier to comply with data privacy laws. However, implementing S2S Tracking requires a large financial investment in software and hardware along with specialized employees. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be lengthy. However, once the system is running, it can deliver accurate data to all advertising and marketing networks in real-time.
Benefits of S2S Postback Link Tracking
Because of this, it provides reliable conversion tracking for iGaming affiliates to maximize projects, minimize lost advertisement invest and enhance ROI. It also offers superior precision and integrity contrasted to Pixel Tracking which is why it's the preferred method for the majority SEM campaign optimization of associate systems, networks and online marketers.
Pixels are easy to set up as they just call for a piece of HTML code in the conversion page, however they are usually restricted by web browser limitations (e.g. cookie-blockers and Safari ITP) resulting in imprecise monitoring and much less accurate attribution. On top of that, pixels can be conveniently blocked by ad-blockers, leading to personal privacy worries for individuals. S2S is a much more reliable and exact monitoring method that removes cookie-based constraints and guarantees user information security while also providing boosted safety and security features for fraudulence avoidance. This makes it a fantastic choice for high-stakes projects and app installs where a precise conversion matter is vital. S2S can also supply much more precise acknowledgment data for mobile campaigns and advertisement delivery.
Disadvantages of S2S Pixel Monitoring
Pixel tracking functions by putting a piece of HTML code on your web site that sends information to the ad platform. It's reasonably easy to establish however is prone to security threats like being blocked by advertisement blockers and being inaccurate because of internet browser setups like limiting third-party cookies or Apple's Intelligent Monitoring Prevention (ITP).
Server-side monitoring bypasses these limitations by sending out conversion info straight from the analytics platform's web server to the individual's device. This enhances tracking precision and allows organizations to capture offline conversions such as call or in-store deals. Server-side monitoring is likewise more safe and helps services comply with rigorous data defense laws like GDPR or CCPA.
As personal privacy policies end up being more restricting and browsers limit tracking capacities, marketing professionals require a much better means to monitor their projects. This is why much more marketing experts are shifting far from pixels toward sophisticated analytics server-side monitoring.
Final thoughts
Server-side monitoring is the way to choose data-driven marketing. It bypasses web browser constraints, ad blockers, and personal privacy settings to gather and send out real-time conversion data to analytics systems. It is extra reputable, safe and secure, and accurate than pixel monitoring and offers companies extra control over their data collection processes.
With advertisement blocking and privacy regulations getting a lot more rigorous, online marketers are trying to find alternatives to conventional pixel monitoring. Server-to-server tracking is one option that supplies substantial benefits over pixel monitoring. It's even more robust, future-proof, and enables you to catch a bigger quantity of conversion data throughout systems. However, it needs a substantial investment in infrastructure and technological experience. Thankfully, options like RedTrack deal ready-made servers that can integrate with significant analytics systems without the need for comprehensive advancement sources.