Server-Side Monitoring Vs. Pixel Monitoring - Which is Better?
Tracking conversions across multiple platforms is a day-to-day battle for eCommerce marketers. As privacy guidelines get stricter and web browsers limit tracking abilities, precise information comes to be tougher to capture.
Pixels are simple to establish, but can be blocked by ad blockers and privacy devices. That's why marketing experts are turning to server-side monitoring solutions like Meta's Conversion API.
Benefits of S2S Tracking
Server-side tracking (S2S Tracking) is a data collection technique that takes the worry of accumulating and processing user information off the client's web browser. This causes far better efficiency, boosted user experience, and the ability to comply with data privacy policies.
By packing a tracking manuscript straight on the web server, S2S tracks communications without relying upon third-party cookie or pixel tags. This makes it much less at risk to errors due to browser restrictions and ad blockers and provides more control over what data is shared with each vendor.
It also enables companies to categorize data qualities based upon function and legal grounds, which makes it simpler to adhere to data privacy laws. However, implementing S2S Tracking requires a large investment in hardware and software as well as specialized employees. This makes it a pricey alternative for smaller sized brand names. Additionally, the preliminary configuration can be lengthy. However, once the system is running, it can deliver accurate information to all advertising and marketing networks in real-time.
Benefits of S2S Postback URL Tracking
Consequently, it provides reliable conversion tracking for iGaming associates to maximize projects, minimize lost ad spend and increase ROI. It additionally supplies remarkable precision and dependability compared to Pixel Tracking which is why it's the recommended approach for a lot of affiliate platforms, networks and marketers.
Pixels are very easy to establish as they only require a piece of HTML code in the conversion web page, nevertheless they are typically limited by browser constraints (e.g. cookie-blockers and Safari ITP) causing unreliable tracking and less specific acknowledgment. Additionally, pixels can be easily obstructed by ad-blockers, causing privacy concerns for customers. S2S is a far more reputable and accurate monitoring approach that gets rid of cookie-based limitations and makes certain individual data protection while additionally offering enhanced protection functions for fraud avoidance. This makes it an excellent option for high-stakes campaigns and application installs where an accurate conversion count is crucial. S2S can likewise deliver extra exact attribution information for mobile-first marketing analytics mobile campaigns and ad shipment.
Drawbacks of S2S Pixel Monitoring
Pixel monitoring works by positioning a piece of HTML code on your internet site that sends out data to the advertisement platform. It's reasonably simple to set up yet is prone to safety and security threats like being obstructed by ad blockers and being inaccurate because of browser setups like limiting third-party cookies or Apple's Intelligent Monitoring Prevention (ITP).
Server-side monitoring bypasses these restrictions by sending out conversion info directly from the analytics system's server to the customer's device. This boosts tracking accuracy and enables businesses to record offline conversions such as phone calls or in-store purchases. Server-side tracking is additionally much more safe and secure and assists businesses abide by strict data defense legislations like GDPR or CCPA.
As personal privacy policies come to be much more restricting and web browsers restrict tracking capabilities, marketing experts need a far better way to check their campaigns. This is why a lot more marketers are moving far from pixels toward innovative analytics server-side tracking.
Final thoughts
Server-side tracking is the method to go with data-driven advertising. It bypasses internet browser restrictions, advertisement blockers, and privacy settings to collect and send out real-time conversion data to analytics systems. It is more reputable, safe and secure, and precise than pixel monitoring and offers services extra control over their data collection procedures.
With advertisement blocking and personal privacy regulations getting a lot more strict, online marketers are seeking alternatives to standard pixel monitoring. Server-to-server tracking is one choice that gives significant benefits over pixel monitoring. It's even more robust, future-proof, and enables you to record a bigger quantity of conversion information throughout platforms. However, it needs a substantial investment in facilities and technological proficiency. Luckily, remedies like RedTrack offer ready-made web servers that can incorporate with significant analytics platforms without the requirement for substantial growth resources.